LiveRamp: How Its Agentic AI Could Be Essential For Digital Marketing

Core Insights - LiveRamp (RAMP) is integrating Agentic AI into its infrastructure, allowing agents to make independent decisions and negotiate on behalf of marketers [1] Group 1: Company Developments - The integration of Agentic AI will enhance the capabilities of LiveRamp's services, enabling more autonomous decision-making processes for marketers [1] - The company has launched two primary agents as part of this integration, although specific details about these agents were not provided [1]