Forrester Continues To Use AI To Transform How Research And Advisory Insights Are Delivered To Clients

Core Insights - Forrester has launched Forrester AI, a generative AI tool now certified for Microsoft Teams, allowing clients to access proprietary research and insights directly within their workflows [1] - The Forrester AI Teams app is free for current clients and enables unlimited questions and responses, enhancing decision-making by integrating research across business and technology leaders [1] - Client adoption of Forrester AI has increased significantly, with overall usage up 55% year over year and prompt volume growing by 65% [1] Company Developments - Forrester AI Access, introduced last year, provides a self-service AI offering that extends the reach of Forrester's research portfolio, making proprietary data and best practices available to more stakeholders [1] - The Forrester AI Teams app is available to all active license holders of Forrester Decisions, Forrester Market Insights, and Forrester AI Access, ensuring clients can access trusted insights while maintaining data confidentiality [1] Industry Context - Forrester has been at the forefront of AI research, helping clients navigate opportunities and risks associated with AI, emphasizing the importance of trusted judgment in business decision-making [1] - The company aims to differentiate itself from public large language models by providing human expertise backed by research and data, which is crucial for clients looking to make informed decisions [1]