松下参展2026AWE，擘画中国东北亚事业蓝图，践行三方共存共赢

Core Viewpoint - Panasonic is launching a new business structure in April 2026, transitioning from a focus on "In China, for China" to "In China, for the World," emphasizing its commitment to global growth from a Chinese base [2][11]. Group 1: New Business Structure - The new structure will see Panasonic's Northeast Asia operations evolve from the China Northeast Asia Company (CNA) to the China Northeast Asia Business (CNAB), which will have a cross-business coordination function [2][3]. - The mid-term plan focuses on three key areas: solutions, components, and smart living, with a strong emphasis on enhancing brand value and customer proximity [2][3]. Group 2: Financial Performance - From 2019 to 2024, CNA is expected to generate over 15 billion RMB (300 billion JPY) in operating cash flow, attributed to product specialization, market engagement, and talent [3]. - In 2025, despite a challenging market, Panasonic's direct sales in certain categories grew by 106%, with market share in those categories increasing by over 30% [10]. Group 3: Strategic Initiatives - Panasonic aims to provide "space value" and promote sustainable development through its Wellness Smart (WS) initiative, focusing on health and environmental contributions [3][4]. - The "Made by China" initiative will expand, pushing innovative products developed in China to global markets, leveraging the diverse needs of China's 1.4 billion population [4][11]. Group 4: Market Challenges and Responses - The Chinese home appliance market is experiencing a decline in demand and increased competition, with local brands expanding internationally and channel efficiency improving [5][6]. - Panasonic's "coexistence and win-win" philosophy emphasizes collaboration with stakeholders to navigate market challenges and achieve sustainable growth [6][11]. Group 5: Future Strategies - Panasonic will focus on deepening its product offerings, particularly in the "living space appliances" category, with new flagship products set to launch [8]. - The company plans to implement a comprehensive open business ecosystem, enhancing collaboration across the supply chain to address consumer pain points and unlock new value in the appliance industry [8][10].