Ex-Campari CEO forms low-and-no “venture builder”

Core Insights - Liquid Ventures is established as the first European venture builder focused on low-and-no alcohol brands, co-founded by former Campari CEO Bob Kunze-Concewitz, Paolo Dalla Mora, and Luca Gargano [1][2] - The firm aims to create and invest in innovative beverage brands that cater to emerging trends among Millennials and Gen Z, emphasizing taste, design, and conscious drinking [2][3] - Liquid Ventures plans to consolidate its presence in Europe within 18 months and aims for progressive global expansion over the next five years, including launching proprietary low-and-no-alcohol brands [3][4] Company Objectives - The primary goal is to develop sophisticated products that challenge the perception that 'alcohol-free' equates to 'inexperienced' [3] - Liquid Ventures intends to establish a Liquid Insight Lab to monitor new beverage trends, leveraging the growth potential in the low- and no-alcohol market [4] - The founders aim for Liquid Ventures to become a global player in the sector, with potential for a stock market listing or global distribution partnerships in the future [5]