EXCLUSIVE: Tag Heuer Names Béatrice Goasglas CEO

Core Viewpoint - Tag Heuer appoints Béatrice Goasglas as the first female CEO in its 166-year history, effective May 1, succeeding Antoine Pin [1][2]. Group 1: Leadership Transition - Béatrice Goasglas, previously president for the Americas, will relocate from Miami to La-Chaux-de-Fond for her new role [2]. - Stéphane Bianchi, LVMH group managing director, expressed confidence in Goasglas's leadership and commitment to elevate the brand [3]. Group 2: Professional Background - Goasglas is a graduate of the Rennes School of Business and has held various roles in digital marketing and customer experience at companies like Sephora and L'Oréal [3][4]. - She joined Tag Heuer in 2018 as chief digital and customer experience officer and later became managing director for the Asia-Pacific region in 2021 [4]. Group 3: Strategic Goals - As CEO, Goasglas is expected to drive the brand's strategy of elevation and innovation, continuing efforts initiated by her predecessors [5]. - The brand aims to leverage its collections and its strategic partnership with Formula 1, enhancing its market presence [5]. Group 4: Financial Outlook - Morgan Stanley projects Tag Heuer's turnover to reach 656 million Swiss francs (approximately $839.8 million) by 2025, with an estimated 342,000 units sold [6]. - The brand has shown resilience and increased visibility through its sponsorship of Formula 1, according to Vontobel's luxury goods report [7].