DICK'S Sporting Goods' Cookie Jar & A Dream Studios Celebrates Anticipation for Another FIFA World Cup on U.S. Soil with First-Ever SXSW Film Premiere

Core Insights - DICK'S Sporting Goods' in-house studio, Cookie Jar & A Dream Studios, is set to premiere a documentary titled "Summer of '94" at the SXSW Film & TV Festival, focusing on the U.S. Men's National Soccer Team's journey during the 1994 FIFA World Cup [1] - The documentary aims to inspire future generations of athletes by highlighting the determination and grit of the '94 team, which overcame significant challenges to achieve success on home soil [1] Company Overview - DICK'S Sporting Goods is a leading omni-channel retailer founded in 1948, headquartered in Pittsburgh, and operates various brands including Golf Galaxy and Public Lands [1] - The company is committed to supporting youth sports and has donated millions through its Sports Matter program to assist under-resourced teams and athletes [1] Documentary Details - "Summer of '94" is directed by Dave LaMattina and Chad Walker, featuring interviews and behind-the-scenes footage from the 1990s, showcasing the team's chemistry and perseverance [1] - The film's premiere will include live introductions and Q&As at multiple screenings during the SXSW festival [1] Partnerships and Promotions - adidas will support the film's premiere with brand activations aimed at enhancing audience engagement [1] - The documentary coincides with the launch of adidas' U.S. Denim Jersey, which combines '90s aesthetics with modern streetwear [1]