Trade Desk's EMEA and APAC Push Strengthens International Growth

Core Insights - The Trade Desk (TTD) is expanding its international presence to capture a larger share of the global advertising market, with international markets growing faster than North America [1][10] - In Q4 2025, the United States accounted for approximately 84% of TTD's revenues, while international markets contributed about 16% [2] - The global digital ad spending market is projected to grow at a CAGR of 9.38% from 2026 to 2035, positioning TTD to leverage its international momentum for a more diversified revenue base [3] International Expansion - TTD's investments in regions such as EMEA and APAC are starting to show significant results, enhancing its global reach [1][10] - The company is focusing on programmatic advertising as advertisers shift their spending patterns [10] Competitive Landscape - Magnite is gaining traction in the programmatic CTV advertising space, partnering with major industry players [5][6] - PubMatic is also seeing growth in international markets, with APAC and EMEA businesses growing by 25% and 15% respectively in Q4 2025, despite a decline in the Americas [7] Financial Performance - TTD shares have increased by 2.8% over the past month, contrasting with a 0.3% decline in the Internet – Services industry [9] - TTD's shares are currently trading at a forward price/earnings ratio of 12.4X, lower than the industry average of 25.24X [12] Earnings Estimates - The Zacks Consensus Estimate for TTD's earnings for 2026 has been slightly revised downwards over the past 60 days [13]