中国银行上海市分行：金融消保在行动 暖心服务惠民生

Core Viewpoint - The Bank of China Shanghai Branch emphasizes its commitment to consumer rights and financial education, leveraging digital finance to enhance service delivery and provide essential financial knowledge and safety tips to various consumer groups, especially during the International Consumer Rights Day [1][7]. Group 1: Financial Education Initiatives - The Shanghai Branch has established its business hall as a "financial convenience station," regularly conducting micro-salons to educate consumers on financial safety, personal information protection, and rational investment through engaging formats [2][8]. - Staff members provide hands-on training for elderly customers to help them use mobile banking features, addressing the digital divide, while also educating younger customers on identifying online financial marketing traps [2][8]. Group 2: Community Engagement - The Bank actively engages with local communities by organizing events that combine financial safety education with interactive activities, such as street stalls and games, to make financial knowledge more relatable [3][9]. - Efforts include distributing informative brochures in local dialects and assisting rural elderly populations in recognizing scams and installing anti-fraud applications, thereby strengthening grassroots financial security [3][9]. Group 3: Student Financial Literacy - The Shanghai Branch extends its financial education efforts to students by collaborating with schools to provide tailored financial literacy programs, including bilingual classes for international students focusing on fraud prevention [4][10]. - Volunteer teams conduct engaging financial literacy sessions for children, teaching them about currency and counterfeit detection, thereby fostering early financial awareness [4][11]. Group 4: Corporate Partnerships - The Bank collaborates with businesses to offer customized financial education to various professional groups, enhancing their ability to recognize and prevent financial risks [5][12]. - Specific initiatives include educating white-collar workers about prevalent online financial scams and informing construction workers about illegal fundraising and personal information protection [5][12]. Group 5: Cross-Border Financial Services - The Shanghai Branch leverages its cross-border expertise to enhance financial services for foreign nationals in China, introducing the "Laihua Tong" app for seamless access to banking services in multiple languages [6][13]. - The Bank provides 24/7 currency exchange services at airports and supports various payment methods for foreign visitors, ensuring a smooth financial experience for expatriates [6][13].