不止3·15，更是365：渤海银行以“消保+”守护金融“烟火气”

Core Viewpoint - Bohai Bank is actively promoting financial consumer rights protection through a series of educational activities, emphasizing the importance of safeguarding consumer interests and enhancing financial literacy in line with national policies and directives [1][10]. Group 1: Financial Consumer Rights Protection Activities - The bank launched the "3·15" financial consumer rights protection education campaign on March 9, focusing on creating a safe consumption environment and protecting consumer rights [1]. - The campaign features engaging activities such as "Consumer Rights Trivia" and "Consumer Rights Interactive Games" to simplify complex financial terms and common traps for the public [2]. - Bohai Bank has received recognition for its efforts in consumer rights protection, winning the "Outstanding Case in Financial Anti-Fraud" award at the 2026 Sina Finance "Golden Stone Award" [10]. Group 2: Innovative Educational Approaches - The bank is integrating financial consumer protection with various sectors, including community services, culture, and technology, to enhance the reach and impact of financial education [4]. - Initiatives include creating a community-based financial consumer protection service system and utilizing cultural references from ancient texts to enrich financial education [4]. - The bank is leveraging AI and popular culture, such as creating educational videos featuring local sports teams, to raise awareness about financial risks [4]. Group 3: Targeted Outreach to Specific Groups - Bohai Bank is focusing on specific groups such as truck drivers, ride-hailing drivers, and delivery personnel, providing tailored financial education and support services [6]. - The bank has established "Warm Stations" in various locations to offer amenities and distribute financial safety materials to these groups [6]. - A "Mobile Financial Promoter" initiative has been launched, utilizing delivery vehicles to disseminate financial knowledge and safety tips directly to consumers [7].