守护金融消费安心底色|渤海银行南京分行多维开展3・15宣教活动

Core Viewpoint - Bohai Bank Nanjing Branch is actively promoting financial consumer rights protection during the 2026 "3.15" Financial Consumer Rights Protection Education and Publicity Week, focusing on creating a safe and clear financial consumption environment through various educational activities [1][11] Group 1: Online and Offline Promotion - The bank is participating in the "Enhancing Financial Consumer Product Quality" event organized by the Nanjing Consumer Association, committing to create a healthy financial consumption environment alongside other financial institutions [2] - Educational personnel set up consultation booths and distributed promotional materials, focusing on personal information protection and rational investment concepts, using typical cases for public education [2] Group 2: Digital Communication Strategy - The bank leverages online platforms as the core of its consumer protection promotion, utilizing its official WeChat account to disseminate high-quality content on financial risks and consumer rights [4] - SMS reminders and public service advertisements in crowded areas like subway and bus stations are used to enhance the reach of consumer protection messages, creating a cohesive online and offline promotional network [4] Group 3: Targeting Key Demographics - The bank conducts tailored offline educational activities for specific groups, including new employment groups (drivers and delivery personnel), the elderly, and new citizens, providing financial services and support [6] - For the elderly, the bank organizes community lectures and interactive games to educate them on financial risks and mobile banking, helping them bridge the digital divide [8] Group 4: Overall Impact and Future Plans - The "3.15" series of educational activities has effectively improved public financial literacy and risk awareness, enhancing consumers' self-protection and legal rights [11] - The bank plans to continue integrating consumer rights protection into daily operations, innovating educational formats and content to ensure ongoing dissemination of financial consumer protection knowledge [11]