不止3·15 更是365：渤海银行以“消保+”守护金融“烟火气”

Core Viewpoint - Bohai Bank actively responds to the call of the National Financial Supervision Administration by launching a financial consumer rights protection education campaign themed "Clear Financial Network Guards Safe Consumption" to enhance consumer rights and safety in financial services [2][10]. Group 1: Campaign Initiatives - The campaign started on March 9, focusing on optimizing the consumption environment and safeguarding consumer rights through various educational activities [2]. - Bohai Bank employs innovative and differentiated financial education models, utilizing external resources to address consumer concerns and enhance financial literacy [2][5]. - The bank's activities include interactive games and engaging formats to present complex financial terms and common traps in an accessible manner [3]. Group 2: Integration with Other Sectors - Bohai Bank integrates financial consumer protection with community services, culture, and technology, creating a more impactful financial education framework [5]. - The bank collaborates with local communities and law enforcement to establish a comprehensive financial consumer protection service system [5]. - Cultural elements from ancient texts are utilized to enhance the cultural appeal of financial education [5]. Group 3: Targeted Outreach - The campaign specifically targets groups such as truck drivers, ride-hailing drivers, delivery personnel, and couriers, providing tailored financial education and support [7]. - Digital platforms are used to deliver financial knowledge directly to these groups, enhancing their awareness of financial risks [7][8]. - Physical "warm stations" are set up in various locations to provide resources and education materials for these workers [7]. Group 4: Recognition and Future Plans - Bohai Bank has received industry recognition for its efforts in consumer rights protection, winning the "Outstanding Case in Financial Anti-Fraud" award [10]. - The bank plans to continue its consumer protection initiatives throughout the year, embedding these efforts into all aspects of its operations [10].