Monster Energy Flips Chicago River Green for St. Patrick's with Spectacular Jet Ski Show

Core Insights - Monster Energy celebrated St. Patrick's Day in Chicago by dyeing the Chicago River green and featuring a spectacular jet ski show with pro riders Tory Snyder and Coy Curtis, marking a historic first in the event's 50-year tradition [1][2][3] Event Highlights - The event attracted tens of thousands of spectators, showcasing the talents of Tory Snyder, a P1 AquaX World Champion, and Coy Curtis, the youngest jet skier to perform a backflip, who executed impressive stunts [1][2][3] - After the jet ski show, Monster Energy's Java Monster crew participated in the St. Patrick's Day Parade, promoting their Irish Crème variant of the Coffee + Energy line [3][6] Company Perspective - Jordi Gayola, Monster Energy's CMO of the Americas, expressed pride in being part of the cultural celebration and emphasized the brand's commitment to energizing such events [4][6] - Monster Energy, based in Corona, California, is a leading marketer of energy drinks and alternative beverages, known for its support of various sports and lifestyle activities [4][6]