Wendy's Takes the Court as the Official Dunks Partner of March Madness®, Introducing a New Tournament Ready Dunks Menu

Core Insights - Wendy's has partnered with NCAA March Madness as the Official Dunks partner, introducing a new Dunks Menu that features popular items like the Frosty and Hot & Crispy Fries, enhancing fan engagement during the tournament [1][4][3] Dunks Menu Overview - The Dunks Menu is available through the Wendy's App and on the website, starting with items like Classic Chocolate or Vanilla Frosty and Hot & Crispy Fries [5][3] - The menu will expand on March 23 to include additional options such as 6 pc. Nuggets and 3 pc. Tendys for dunking in various sauces [5] Dunkstakes Promotion - From March 16 to April 6, purchases from the Dunks Menu will enter customers into a Dunkstakes for a chance to win prizes, including a grand prize of $100,000 and other limited-edition items [4][6] - Wendy's will also offer a Free Dunk for America promotion, where customers can redeem a free small Hot & Crispy Fries and a small Frosty on April 7, following the first dunk during the championship games [7][8] Marketing Strategy - The campaign emphasizes the iconic combination of fries and Frosty as a signature dunk, aiming to create excitement and engagement among fans during the tournament [3][4] - Wendy's Chief Marketing Officer highlighted the connection between March Madness and the enjoyment of dunking food, reinforcing brand identity and customer loyalty [3]