ZoomInfo Leads in Evaluation of B2B Marketing and Sales Data Providers for B2B

Core Insights - ZoomInfo has been recognized as a Leader in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026, highlighting its role in setting technology standards for data collection and identity resolution [1][2] - The report emphasizes ZoomInfo's first-to-market generative AI capabilities and its significant investment in research and development, estimated at nearly $200 million annually [2][4] Company Evaluation - ZoomInfo is described as the default data provider for B2B sales, with aspirations to cover all go-to-market functions [2] - The company achieved the highest current offering category score among all evaluated vendors and received top scores in 20 out of 27 criteria, including data foundation and platform ecosystem [3][4] Strategic Focus - ZoomInfo's strategy is reflected in its ongoing investment in a Go-To-Market (GTM) knowledge graph, which supports data discovery and agentic AI use cases [2][3] - The company aims to provide a comprehensive ecosystem for sales and marketing teams, reinforcing its position as a critical player in the B2B data landscape [1][3]