Vail Resorts to Bring My Epic Gear Experience to All Rentals

Core Insights - Vail Resorts is set to enhance the gear rental experience by integrating features from My Epic Gear into traditional rentals, aiming to improve performance, comfort, and convenience for all skiers and riders [1][7] Rental Experience Enhancements - The company will offer expanded gear and service options at rental outlets across its mountain destinations, allowing guests to select specific gear models online or via an app [2][3] - Premium rental technologies such as BOA® ski boots and Step On® snowboard boots will be included to ensure better fit and performance [2][4] - An improved pick-up experience will allow guests to choose delivery options, reducing wait times and eliminating the need for in-store fittings after the first rental [3][6] My Epic Gear Integration - Starting in the winter of 2026/27, Vail Resorts will rebrand its rental operations to My Epic Gear, allowing guests to choose specific models from a selection of premium gear without the $50 seasonal membership fee [6][7] - Next season, guests booking high-performance Demo rentals will receive the My Epic Gear experience without the membership fee, including access to a wide selection of top brands [4][5] Digital Experience Improvements - The digital platform will be enhanced to facilitate easier browsing, booking, and management of rentals, with personalized profiles to archive past rentals and provide gear recommendations [3][5] - The program will offer both daily and season-long rental opportunities, catering to a wider audience including infrequent skiers and riders [5][6]