BUILD-A-BEAR WORKSHOP EXPANDS ITS PAW PRINT WITH FIRST-EVER WHOLESALE DEBUT AT WALMART

Core Insights - Build-A-Bear Workshop is launching its first-ever wholesale partnership with Walmart, introducing products in over 1,500 stores nationwide, marking a significant distribution milestone for the brand [1][4] Product Launch Details - The new offerings include Build-A-Bear Mini Beans™, collectible Micro Mini Beans™, and the Build-A-Bear x Bluey™ collection, available starting today and through May 15 while supplies last [1][5] - The Mini Beans™ and Micro Mini Beans™ are designed to cater to the growing consumer interest in collectible toys, featuring a "what-will-you-get" experience that encourages repeat purchases and trading among collectors [3][6] Brand Experience - The in-store experience emphasizes personalization, allowing customers to choose, name, and dress their plush characters, reinforcing the emotional connection associated with the brand [2][4] - The assortment includes classic characters and new formats, such as mystery packs, which enhance the excitement of collecting [6] Company Background - Founded in 1997, Build-A-Bear Workshop has evolved into a global retailtainment brand, focusing on creating personalized experiences for customers of all ages [7][8] - The company reported total revenues of $529.8 million for fiscal 2025, marking its fifth consecutive year of record results [9]