Enterprise organizations aren’t rejecting your AI product. They’re rejecting the risk of buying it and most founders never see it coming.

During this time, organizations conduct internal discussions about implementation feasibility, operational risk, and financial justification. Many of these conversations occur without the vendor present.Gartner research indicates that 93% of B2B buyers require an internal business case before approving technology purchases, often leading to evaluation cycles lasting 11 to 12 months or longe r .The multi-stakeholder nature of enterprise purchasing has extended decision timelines across industries.The Hidden ...