El Mayor Tequila rolls out 375mL sizes of its core expressions

Core Insights - El Mayor Tequila is launching new 375mL sizes of its Blanco and Reposado expressions to cater to consumer preferences and usage needs [1][2] - The suggested retail price for the new 375mL sizes is set at $14.99, making it more accessible for consumers [2] - A spring cocktail kit priced at $89.99 will also be introduced, featuring a 375mL bottle of El Mayor Reposado along with cocktail ingredients [1] Product Details - El Mayor Tequila is produced at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave from Jalisco [3][6] - The Blanco expression is an unaged tequila with a light body and floral notes, while the Reposado is aged for a minimum of nine months in American white oak barrels, offering fruit flavors with vanilla and spice [3] Awards and Recognition - El Mayor Tequila Blanco received gold medals at the 2025 ASCOT awards, the 2025 San Francisco World Spirits Competition, and the 2025 SIP awards [4] - El Mayor Tequila Reposado was awarded a gold medal at the 2025 ASCOT awards and a platinum medal at the 2025 SIP awards, and was recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition [4] Company Background - El Mayor Tequila is part of Luxco, a leading producer and supplier of beverage alcohol products, which has been in operation since 1958 [7] - Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021, with a diverse portfolio that includes various premium brands [7]