Ubisoft Appoints New Leaders to Advance Its Creative Houses Operating Model

Core Insights - Ubisoft has appointed Julien Bares as General Manager of Creative Houses 3 and 5, and Thomas Andrén as General Manager of the Creative Network, to support the rollout of its Creative Houses-led operating model, marking a significant step in the company's transformation [1][2][3]. Leadership Appointments - Julien Bares will focus on high-intensity live experiences and casual/mobile play, bringing over 25 years of experience in game development and studio leadership, including roles at Tencent Games Global and 2K China [4][5]. - Thomas Andrén, with over 20 years of leadership experience in media, technology, and gaming, will oversee a network of expert studios to support the Creative Houses [9][10]. Creative Houses Structure - The new operating model organizes teams into five distinct Creative Houses, each responsible for specific brands and player experiences, allowing for greater autonomy and accountability [3]. - Creative House 3 will focus on brands like The Crew and For Honor, while Creative House 5 will include titles such as Just Dance and Growtopia [5]. Strategic Vision - The leadership believes that the combination of technology and collaboration across studios will enhance Ubisoft's creative culture and lead to innovative game development [6][12]. - The Creative Network aims to leverage the unique strengths of each studio to support ambitious game development and deliver exceptional player experiences [12].