The Trade Desk's CTV Push: Can Ventura, OpenAds, and Kokai Deliver?

Key Takeaways The Trade Desk pushes into CTV plumbing via Ventura, OpenAds, and OpenPath to improve transparency and buying.TTD uses Kokai and Agentic AI for forecasting, pricing, and measurement, with nearly all clients on Kokai.TTD faces risks from walled gardens, CPG and auto weakness, and margin pressure from AI and data investments.The Trade Desk (TTD) is pushing beyond demand-side execution and into the plumbing of connected TV (“CTV”). The goal is clear: make streaming inventory more measurable, more ...