Apple fee cut to boost Tencent, NetEase margins in China, analysts say

Apple fee cut to boost Tencent, NetEase margins in China, analysts say Apple fee cut to boost Tencent, NetEase margins in China, analysts say Tech Author Vatsala Gaur Mar 18, 2026, 08:53 AM Apple's decision to lower App Store commission fees in mainland China is expected to provide a modest but meaningful boost to the profitability of leading gaming firms Tencent and NetEase, according to Morningstar. The iPhone maker said it would reduce fees on in-app purchases and paid transactions to 25% from 30%, effec ...