Beverage marketer sees cost savings with agentic media-buying test

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Ad-tech firm PubMatic and marketing agency Butler/Till ran a fully autonomous, end-to-end agentic campaign on behalf of the Geloso Beverage Group that reduced buy-side supply chain costs by 5.5x, according to press materials shared with Marketing Dive. The campaign, which ran in December 2025, was an industry-first in that it was planned and impl ...