碧桂园召回老兵，信号来了

Core Viewpoint - Country Garden has introduced a "Rehiring Management Policy" to facilitate a large-scale recall of former employees, signaling a shift towards business recovery and new project development [2][3]. Group 1: Company Strategy - The rehiring policy aims to ensure orderly business progress and align with the company's recovery phase and new project demands [2]. - Country Garden emphasizes that the adjustment of the rehiring policy is a routine update rather than a new initiative, reflecting a commitment to regular review and optimization of management systems [2]. - The company views talent as a crucial driver for sustainable development, utilizing various channels for talent acquisition, including internal rehires and external recruitment [2]. Group 2: Industry Context - Since the industry entered a correction phase in 2021, many real estate companies, including Country Garden, have undergone significant organizational restructuring and layoffs, with Country Garden's workforce decreasing from over 130,000 in 2018 to less than 23,000 by the end of 2024, representing a reduction of over 80% [3]. - This workforce reduction reflects the harsh realities faced by real estate companies during the industry's deep adjustment period, where survival necessitated extreme cost-cutting measures [3]. Group 3: Future Outlook - The chairman of Country Garden, Yang Huiyan, stated that 2026 will be a critical year for completing housing deliveries and restoring normal operations, with a focus on achieving positive operating cash flow and overall profitability [4]. - The company plans to transition from housing delivery to normal operations in 2026, marking a pivotal year for its strategic development over the next 3-5 years, with a focus on building core competitiveness [4]. - The strategy includes supplementing the business team through rehiring, which is expected to expedite the implementation of new projects due to the familiarity of returning employees with the company's processes and culture [4].