Hasbro Celebrates Grand Opening of Midway, Georgia Distribution Center

Core Insights - Hasbro has opened its first fully developed and branded distribution center in the U.S. located in Midway, Georgia, marking a significant milestone in its supply chain innovation and operational efficiency [2][3] Group 1: Facility Overview - The new distribution center spans 600,000 square feet and was developed in partnership with GXO, enhancing Hasbro's omni-channel distribution capabilities across North America [2][3] - This facility accounts for approximately 25% of Hasbro's U.S. distribution footprint, complementing existing warehouses in Chino, California, and Joliet, Illinois [3] Group 2: Operational Impact - The center is expected to create between 60 and 70 jobs during standard operations, with seasonal employment potentially reaching up to 125 during peak periods [4] - It is projected to generate approximately $8 million in annual productivity savings, which will be reinvested into Hasbro's ongoing efficiency initiatives [4] Group 3: Strategic Importance - The facility is positioned as a key distribution hub in Hasbro's U.S. logistics network, supporting both brick-and-mortar retail partners and direct-to-consumer operations through Hasbro Pulse [3] - The investment in this distribution center reflects Hasbro's commitment to operational excellence and its transformation into a modern play and entertainment company [3]