Sally Beauty Bets on TikTok Shop to Strengthen Omnichannel Strategy

Key Takeaways Sally Beauty launched a TikTok Shop storefront to expand social commerce and omnichannel reach.E-commerce sales rose 11% to $111M, making up 12% of total net sales in Q1. Hair color sales climbed 8%, supported by marketing and personalization on its platform.Sally Beauty Holdings, Inc. (SBH) is expanding deeper into social commerce with the launch of its TikTok Shop storefront, adding another channel to its digital ecosystem. The move reflects the retailer’s effort to reach beauty shoppers whe ...