Bonchon hires Pollo Campero vet as chief development officer

Core Insights - Bonchon has appointed Blas Escarcega as the Chief Development Officer, who has extensive experience in franchise development and restaurant operations [1][2][4] - The company aims to double its U.S. presence from 120 to approximately 240 locations within five years, having recently surpassed 150 locations [3] - Bonchon is focusing on expanding its fast casual prototype and targeting high-demand markets with a streamlined design to reduce build-out costs [5][6] Group 1: Leadership and Strategy - Escarcega will oversee all aspects of franchise development in the U.S., including market planning and recruiting franchisees [2][4] - His expertise will be utilized to strengthen Bonchon's presence in priority markets and improve franchise support [4] Group 2: Expansion Goals - Bonchon operates 500 units globally and is making significant progress toward its goal of expanding its U.S. footprint [3] - The company is targeting non-traditional growth opportunities in locations such as airports and urban storefronts [6]