促销竞争拖累毛利率，李宁连续三年增收不增利

Core Viewpoint - Li Ning's annual report indicates an increase in revenue but a decrease in profit, with a decline in gross margin due to structural adjustments in sales channels and increased competition leading to higher discounting [1][3]. Financial Performance - For the fiscal year ending December 31, 2025, Li Ning reported a revenue of 29.598 billion RMB, a year-on-year increase of 3.22% [2]. - The net profit attributable to equity holders was 2.936 billion RMB, a decrease of 2.56% compared to the previous year [2]. - The gross margin fell by 0.4 percentage points to 49% [3]. Business Segments - All three main business segments showed revenue growth: footwear increased by 2.4%, apparel by 2.3%, and equipment and accessories by 12.7% [3]. - Footwear and apparel remain the primary revenue contributors, accounting for 49.5% and 41.6% of total revenue, respectively [3]. Cost Structure - Employee costs as a percentage of revenue decreased by 0.3 percentage points to 8.3% [3]. - Advertising and marketing expenses increased by 1.2 percentage points, while research and product development expenses remained stable at 2.4% of revenue [3]. Retail and Distribution - Overall retail sales, including online and offline, remained flat year-on-year, with offline new product sales accounting for 83% of total offline sales [3]. - As of December 31, 2025, the total number of sales points for Li Ning brands was 7,609, a net increase of 24 stores, representing a year-on-year growth of 0.3% [3]. Investment and Development - A subsidiary of the company signed an investment agreement to acquire land for a supply chain base in Guangxi, with an estimated maximum investment of 3.3 billion RMB [4]. - As of the reporting period, the book value of non-current assets related to this investment was 2.058 billion RMB, accounting for approximately 5.5% of the group's total assets [4]. Consumer Complaints - There have been significant consumer complaints regarding product quality, with nearly 20,000 complaints mentioning "Li Ning" on a consumer complaint platform, including issues related to product durability [4].