Core Insights - The trend of men's jewellery is gaining momentum in India, with sales increasing by 25-30% year-on-year in 2025, reflecting a broader cultural acceptance of jewellery as part of everyday male dressing [11][12] - Men's jewellery accounted for 15% of India's jewellery market, valued at $94.14 billion in 2025, showing a threefold increase in market share since 2020 [11][12] - Kalyan Jewellers reported double-digit growth in men's jewellery, which contributed 42% to the company's standalone India revenue in the third quarter of 2025-26 [6][12] Market Trends - Recent high-profile weddings have amplified the demand for men's jewellery, but this demand extends beyond traditional wedding occasions to include corporate milestones, anniversaries, festive occasions, and personal achievements [3][4][12] - Celebrity endorsements from figures like Shah Rukh Khan and MS Dhoni have significantly influenced sales for brands such as Candere, Tiffany, and Kisna [8][12] Product Evolution - The demand for men's jewellery has evolved from traditional formats like heavy chains to a more diversified range, including kadas, rings, layered necklaces, bracelets, and heritage-inspired designs [9][12] - Chains are increasingly viewed as wardrobe staples rather than just occasional pieces, while rings are transitioning from traditional wedding bands to everyday fashion items [10][12] Advertising and Market Position - Jewellery retailers have entered the top 10 most advertised categories on TV in 2025, moving up to ninth place from sixteenth the previous year, indicating a growing focus on marketing within the industry [10][12]
Men’s jewellery market shines in India, grows 25–30% in 2025 on rising demand
The Economic Times·2026-03-22 00:30