Klarna Expands Its Partnership With H&M in Romania and Hungary

Core Insights - Klarna and H&M are expanding their partnership in Romania and Hungary, enhancing their long-standing global collaboration to improve the online shopping experience for customers [2][4][6] Partnership Expansion - The integration of Klarna as a payment method for H&M customers in Romania and Hungary aims to provide a smoother and more predictable checkout experience with tailored payment options [2][3] - Customers can access interest-free flexible payment options, including paying in full, within 30 days, or in three equal installments, with all costs clearly displayed before completing the order [3][4] Market Growth - Klarna has seen accelerated growth, with over 118 million active consumers globally and 500,000 active users in Romania since its launch in June 2023 [5][7] - The company operates in 45 markets, with a total transaction volume of USD 128 billion in the last 12 months, and collaborates with over 1,500 top merchants in Romania [5][6] Consumer Experience - The Klarna mobile app, available on iOS and Android, offers exclusive offers and allows users to manage payments, including adjusting due dates and making early repayments [4][6] - H&M emphasizes its commitment to providing a convenient and inspiring shopping experience by extending its partnership with Klarna, catering to the growing demand for flexible payment solutions [8]