The 24th China International Alcoholic Drinks Expo Kicks Off in Luzhou, China's "City of Liquor"

Core Insights - The 24th China International Alcoholic Drinks Expo was held from March 19 to 22, 2026, in Luzhou, Sichuan Province, with Thailand as the Guest Country of Honor [1][4] Industry Overview - The expo covered over 80,000 square meters, featuring exhibitors from nearly 50 countries and regions, with participation from over 1,000 enterprises and more than 10,000 products [4] - The exhibition included six major categories of alcoholic drinks: baijiu, beer, wine, huangjiu, fruit and liqueur-based spirits, and international distilled spirits [4] - A dedicated section for digital and intelligent innovation showcased the application of artificial intelligence in the liquor industry [4] Cultural Exchange - The Thailand Pavilion highlighted distinctive alcoholic products such as Chang beer, Singha beer, Thai whisky, and traditional rice wine, along with authentic Thai foods and cultural performances [4] - The event aimed to foster two-way exchange and win-win cooperation between Chinese and international liquor sectors [4] Economic Impact - The expo served as a platform for global dialogue, positioning Luzhou as an increasingly international place of origin for liquor [5] - It facilitated participation from nearly 50 enterprises and purchasers from renowned overseas producing regions, alongside more than 20 multilateral and bilateral trade and investment promotion events [5] Historical Significance - Luzhou is recognized for its exceptional baijiu craftsmanship, with traditional brewing techniques dating back over 700 years [6] - The event has evolved from the inaugural "Luzhou Famous Liquor Festival" in 1987 into a significant international expo, reflecting the industry's narrative of preservation and innovation [7]