MercadoLibre Integrates AI Deeper: Can It Boost Conversion Rates?

Key Takeaways MercadoLibre's AI push boosts conversions, with Q4 items sold up 43% and GMV rising 37%.MELI uses AI for listings, ads and onboarding, improving targeting, ad returns and monetization.MELI's AI assistants handle 90% of support; items per buyer rose 15%, driving higher frequency.MercadoLibre (MELI) is increasingly integrating artificial intelligence (AI) to improve its platform, and early signs show it is helping boost conversion rates and efficiency. Its AI-powered search provides more relevan ...