Gap becomes the first major fashion company to offer checkout within Google's Gemini

Gap is partnering with Google's Gemini to allow shoppers to check out directly within the AI platform, making it the first major fashion company to work directly with the tech company to fuel agentic commerce, CNBC has learned exclusively. The partnership comes as more and more shoppers move away from traditional search and toward artificial intelligence platforms for product discovery, forcing retailers to rethink their approach to marketing to ensure they're staying competitive and not missing out on cust ...