Southwest Airlines Faces Customer Pushback on Business Model Changes, Bernstein Says

Bernstein SocGen Group reiterated its Market Perform rating and $45 price target on Southwest Airlines (NYSE: LUV), highlighting concerns about customer sentiment following recent business model changes. The firm noted that Southwest introduced several significant changes in 2025, including assigned seating, premium-priced extra legroom options, increased fare segmentation, baggage fees, expiration dates on flight credits, and expanded partnerships. Bernstein said these changes were intended to position Sou ...