Adherex Technologies Q4 Earnings Call Highlights

On the marketing front, Hackman said the company is expanding efforts to activate young adult testicular cancer patients and plans to launch an initiative tied to the Indy 500 in May in partnership with a testicular cancer advocacy group. He also said Fennec expects a significant presence at the ASCO meeting in Chicago later this year.Management said conversion rates improved over the course of the year, citing an increase from 50% in the first quarter to 70% in the fourth quarter. Hackman said these result ...