Roku's $3 Howdy subscription service launches on Prime Video

Roku announced on Tuesday that Howdy, its $3 ad-free streaming service, is launching on Amazon’s Prime Video. The announcement marks the service’s first expansion outside the Roku ecosystem.Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles. Subscribers can watch titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” an ...