Gap will let shoppers buy directly in Google's Gemini

Gap Inc., the parent of Old Navy, Gap, Banana Republic, and Athleta, said it will allow customers to complete purchases without leaving Google's Gemini app, a move CNBC reported is the first of its kind among major fashion retailers. The company made the announcement at the Shoptalk Spring conference. The announcement follows a broader shift in consumer behavior — shoppers are relying more heavily on AI tools to find products, which has pressured retailers to reconsider how they reach customers outside o ...