OpenAI revamps shopping experience in ChatGPT after struggling with Instant Checkout offering
CNBC·2026-03-24 17:32

OpenAI is rolling out a new shopping experience within ChatGPT to make it easier for users to find and compare products, after its Instant Checkout feature failed to take off. The company said on Tuesday that shoppers will be able to find products they're looking for by uploading images or describing items and including criteria like their budget, preferences and other constraints. ChatGPT will offer more visual results that people can use to compare different product offerings. "Under the hood, we've impro ...

OpenAI revamps shopping experience in ChatGPT after struggling with Instant Checkout offering - Reportify