Zhihu Q4 Earnings Call Highlights

Zhihu described AI as a key driver behind both operational efficiency and product upgrades. The company said it has been replacing manual operations with “algorithm-driven automated workflows” to improve community governance, adding new metrics for recognizing trustworthy content and incorporating user feedback into evaluation frameworks to suppress low-quality content and improve the user experience.On community activity, the company pointed to stronger engagement metrics in the fourth quarter. Average dai ...