Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV

Additionally, Comcast Advertising announced a new partnership with Amazon Ads, giving its local and small- to-medium sized customers access to Prime Video for the first time. These advertisers can now access Amazon Ads premium streaming audiences, which has an average U.S. monthly ad-supported reach of 200MM, unlocking new opportunities to reach relevant audiences at scale. Comcast Advertising is partnering with Amazon DSP to execute these media buys. "TV has always been a performance driver but achieving a ...