Sony and Honda give up on their joint EV project
TechCrunch·2026-03-25 14:14

Sony Honda Mobility, the joint venture established by the two Japanese conglomerates, has decided to give up on the two “Afeela”-branded EVs that it has spent the last few years developing.The decision comes after Honda announced earlier this month that it was doing a major about-face and canceling three electric vehicles planned for the U.S. market — a decision that could cost the Japanese automaker nearly $16 billion. Honda blamed President Trump’s tariffs and rising competition from China as reasons for ...

Honda Motor-Sony and Honda give up on their joint EV project - Reportify