ASOS Finds Its Fit Again

ASOS Finds Its Fit Again - Moby THE GIST ASOS has spent years looking like the poster child for what happens when online fashion loses its cool and its grip on costs at the same time. Now, the retailer is giving investors a reason to look twice. A sharp jump in first-half profitability sent the shares flying, suggesting the turnaround may be starting to stitch together. The catch is that fashion turnarounds are easy to promise and very hard to sustain. WHAT HAPPENED ASOS said first-half adjusted EBITDA ...