Sportradar Expands Partnership with Hard Rock Bet, Adding Official Data from the PGA TOUR and Ultimate Fighting Championship

Core Insights - Sportradar AG has expanded its multi-year partnership with Hard Rock Bet, introducing new features such as 3D shot tracking and real-time UFC strike analytics for U.S. bettors [3][4][5] Company Developments - The partnership now includes official PGA TOUR and UFC data, enhancing in-play betting capabilities and offering dynamic micro markets like hole winner and hole score [3][4] - Hard Rock Bet will provide users with advanced visualizations, including a real-time leaderboard and automated insights during PGA TOUR events [4] - For UFC events, users will have access to in-play micro markets, including statistics on strikes attempted and landed, as well as a live match tracker [5] Industry Impact - Sportradar aims to enhance the live sports experience for Hard Rock Bet's customers, promoting deeper fan engagement through its comprehensive data and AV portfolio [6][7] - Hard Rock Bet is recognized as the highest-rated real money sports betting app in the U.S., with a rating of 4.9 stars in the App Store, indicating strong user satisfaction [7]