Loyalty Isn't Rational: Vontier Finds America's Most Frequent C‑Store Visitors Are Motivated by Identity, Not Incentives

RALEIGH, N.C.--(BUSINESS WIRE)--Convenience retail has long treated loyalty as a numbers game: lower the price, raise the frequency. But new national research from Vontier (NYSE: VNT) suggests something deeper is shaping American behavior at the pump and in the store. For the industry's most frequent visitors, loyalty looks less like economics and more like familiarity. A national survey of over 600 US drivers reveals a clear divide. Casual drivers still shop transactionally. But the 24% who st. ...