Di Yi Cai Jing·2026-03-26 14:54Core Viewpoint - The home appliance industry is experiencing a divergence in performance among listed companies, with leading firms becoming stronger amid increasing uncertainties such as trade tariffs and rising costs [1] Company Performance - Haier Smart Home (600690.SH) reported its revenue for 2025 exceeded 300 billion yuan, reaching 302.347 billion yuan, a year-on-year increase of 5.715% [3] - The net profit attributable to shareholders was 19.553 billion yuan, reflecting a year-on-year growth of 4.39% [3] - The net cash flow from operating activities was 26.003 billion yuan, and the company proposed a dividend of 8.867 yuan per 10 shares, totaling 8.248 billion yuan [3] Market Trends - According to AVC, the retail sales of all home appliance categories (excluding 3C) in China for 2025 were 893.1 billion yuan, a year-on-year decline of 4.3%, with the second half of the year seeing a 16% drop [3] - The "silver economy" is creating new opportunities in the aging population segment for home appliances [3] - Euromonitor data indicates a stable global home appliance market with structural differentiation, where developed markets remain stable while emerging markets show strong growth [3] Product Performance - Haier's air conditioning and water appliance segments saw revenue growth of around 10%, while refrigerator, washing machine, and kitchen appliance segments experienced stable growth [3] - Domestic revenue for Haier was 146 billion yuan, up 3.05% year-on-year, while overseas revenue reached 154.5 billion yuan, growing 8.15% [3] Strategic Initiatives - Haier is developing three growth curves: traditional white goods, HVAC (heating, ventilation, and air conditioning), and the aging industry, while seizing opportunities in globalization and smart technology [4] - The company has established new production facilities for air conditioners in Thailand and water heaters in Russia, focusing on regional depth, multi-point layout, and self-control in its globalization strategy [5] - Haier is integrating home appliances with robotics, showcasing various robots at AWE, including companion, cleaning, and household robots, along with aging-friendly products [5] Competitive Landscape - In contrast to leading companies like Haier, smaller kitchen appliance firms faced performance challenges, with Joyoung Co., Ltd. (002242.SZ) reporting a revenue decline of 7.23% to 8.2 billion yuan and a net profit drop of 3.85% to 118 million yuan [5] - Joyoung is working to optimize its product structure amid intensified competition in the home appliance market, focusing on high-end products and expanding into new categories [5]