Xin Lang Cai Jing·2026-03-26 15:11Core Insights - Haier Smart Home reported a revenue of 302.347 billion yuan for 2025, representing a year-on-year growth of 5.72% [1][4] - The net profit attributable to shareholders was 19.553 billion yuan, up 4.33% year-on-year, while the net profit excluding non-recurring items was 18.604 billion yuan, increasing by 4.49% [1][4] - Basic earnings per share stood at 2.12 yuan [1][4] Financial Performance - The gross profit margin for 2025 was 26.66%, a decrease of 1.14 percentage points year-on-year; the net profit margin was 6.67%, down 0.18 percentage points from the previous year [1][5] - In Q4 2025, the gross profit margin was 24.79%, a decline of 5.08 percentage points year-on-year and 3.09 percentage points quarter-on-quarter; the net profit margin was 3.40%, down 1.87 percentage points year-on-year and 3.51 percentage points quarter-on-quarter [5][6] Expense Analysis - Total operating expenses for 2025 were 57.685 billion yuan, an increase of 276 million yuan compared to the previous year; the expense ratio was 19.08%, down 1.00 percentage points year-on-year [2][6] - Sales expenses grew by 0.87% year-on-year, while management expenses increased by 13.64%; R&D expenses decreased by 6.00%, and financial expenses saw a significant reduction of 105.24% [2][6] Shareholder Information - As of the end of 2025, the total number of shareholders was 156,500, a decrease of 34,100 from the end of Q3, representing a decline of 17.90%; the average market value per shareholder increased by 25.38% from 1.247 million yuan to 1.5636 million yuan [2][6] Company Overview - Haier Smart Home, established on March 31, 1994, and listed on November 19, 1993, is located in Qingdao, Shandong Province [2][6] - The company's main business includes the research, production, and sales of smart home appliances such as refrigerators, washing machines, air conditioners, water heaters, kitchen appliances, and small home appliances [2][6] - The revenue composition includes: refrigerators (27.17%), air conditioners (20.94%), washing machines (20.22%), kitchen appliances (13.10%), equipment and channel services (11.97%), water appliances (6.11%), and others (0.48%) [2][6] Industry Classification - Haier Smart Home is classified under the household appliances sector, specifically in white goods and refrigeration [7] - The company is associated with various concept sectors including e-commerce, value growth, consumer selection, and capital management [7]