OpenAI ads pilot tops $100 million in annualized revenue in under 2 months
CNBC·2026-03-26 22:28
OpenAI's nascent ads business has surpassed $100 million in annual recurring revenue less than two months after launching its pilot in the U.S., according to a spokesperson. The artificial intelligence startup said in January that it planned to test ads with its free users and ChatGPT Go subscribers in the U.S., potentially opening up a lucrative new revenue stream. The move was ridiculed by rival Anthropic, which made OpenAI's ad push the focus of its first Super Bowl campaign. OpenAI is working with more ...