OpenAI ads pilot tops $100 million in annualized revenue in under 2 months
CNBC·2026-03-26 22:28

OpenAI's nascent ads business has surpassed $100 million in annual recurring revenue less than two months after launching its pilot in the U.S., according to a spokesperson. The artificial intelligence startup said in January that it planned to test ads with its free users and ChatGPT Go subscribers in the U.S., potentially opening up a lucrative new revenue stream. The move was ridiculed by rival Anthropic, which made OpenAI's ad push the focus of its first Super Bowl campaign. OpenAI is working with more ...

OpenAI ads pilot tops $100 million in annualized revenue in under 2 months - Reportify