Blue Cast: Bluesign’s Mark Edridge on Friction and First Steps as Fashion Readies for Regulation

Group 1 - Sustainability is transitioning from a voluntary action to a regulated requirement for fashion brands [1] - New legislation in the EU is set to be enforced by 2029 or earlier, necessitating brands to adapt to new guidelines [1] - The guidelines will cover various aspects including product design and communication strategies [1] Group 2 - The article is part of a series on denim, focusing on the expertise of mills and global brands involved in sustainable denim production [2] - It highlights the use of TENCEL™ Lyocell and Modal in creating innovative denim products [2] - The blog aims to share stories from those deeply rooted in the denim industry [2]