NIQ Redefines Packaging Intelligence with Monthly, Harmonized Global Performance Visibility

Core Insights - NIQ has launched the Packaging Strategic Planner Global (SPG) Solution, a monthly platform providing visibility into packaging performance across various materials and formats, addressing critical industry gaps [1][2][5] - The new EQ2 metric enhances understanding of packaging performance by focusing on actual volume movement rather than just unit sales, allowing organizations to make informed decisions [2][5] Company Overview - NielsenIQ (NIQ) is a leading consumer intelligence company with operations in over 90 countries, covering approximately 82% of the global population and more than $7.4 trillion in consumer spending [4][5] - NIQ combines extensive global data with advanced analytics and AI modeling to help companies understand consumer behavior and drive growth [4][5] Product Features - The SPG Packaging solution offers monthly tracking across 200+ categories, visibility into 30+ package types, and 20 package materials, with plans to expand to 30 markets by the end of 2026 [5] - The EQ2 metric is designed to reflect true consumption by multiplying units by the number in a pack, providing a more accurate assessment of packaging performance [5]