亚玛芬体育人事变动：始祖鸟中国换帅，萨洛蒙年销售额突破20亿美元

Core Viewpoint - Recent personnel changes at Amer Sports' brand Arc'teryx in China may indicate a strategic shift in operations following a decline in performance during the 2025 Double Eleven sales event on Tmall [1] Group 1: Management Changes - Yin Yi, former General Manager of Salomon Greater China, has been appointed as the General Manager of Arc'teryx Greater China, succeeding She Yifeng, who left the company in October last year [1] - During the transition period, Ma Lei, President of Amer Sports Greater China, will oversee Salomon's operations [1] Group 2: Performance Insights - Salomon brand achieved strong performance in 2025, with annual sales surpassing $2 billion for the first time, and the Greater China region experienced double-digit growth [1]