Brown-Forman shares jump after Pernod ‘deal talks’ report

Pernod Ricard and Brown-Forman have reportedly held early-stage talks on a potential deal that could see the French group buy its fellow spirits giant. Shares in the Jack Daniel's maker were up more than 20% in the wake of a Bloomberg report that said the two spirits giants had held "initial discussions". According to Bloomberg, which cited unnamed sources, Pernod is exploring a possible acquisition of its US peer. The two companies have had early-stage talks about a possible "combination", the business ...